An Introduction to Guest Post
Intro
Let's dig in. We are speaking about made positionings. The publishers have to authorize this content. There's an editorial gatekeeper. Once again, yes/no? Do we wish to release? Do we not?
We're talking about real websites with real audiences. We're talking about versatile format. Once again, extremely much we want to highlight the publishers that we're talking about here get their earnings from sales.
They're releasing so that they can get brand-new customers or to offer products or services. We're not discussing PBNs. We're not talking about sponsored positionings. We're not speaking about any circumstance where you have to pay cash in order to get in front of somebody's audience. I want to point out we're not always talking about op-ed situations here.
Now you're going to be able to show your knowledge, but you're going to be 2nd fiddle. You've got to put the publisher themselves and their interest in sales. That's the publisher benefit that you're going to be stressing when you approach this group.
Why visitor posts?
.
Now, this is agent of a lot of industries typically, where we've got 95% of the publishers are publishing to get sales, 4% that are objective based and are supported by taxes, tuition, donations, memberships, etc
. We have actually got the 1% ad supported. There are so numerous publishers out there trying to sell in your vertical, in your customers' verticals, in your target vertical if you're in-house, and there's a lot of disaggregated reach there.
You have a lot more topic and context control when you're publishing on these types of websites, when you're looking for publishing on these sites. Once again, if you're looking at the tax, tuition, donation, and subscription supported swath here, the 4%, you can sometimes have topics where you can go over sales or point out a sales page.
More frequently you've got to really focus on the publisher's mission, why are they releasing. They're on an objective, therefore they're supported by something besides sales. Last but not least, of course, if we're talking about digital PR or any kind of mainstream media focus or PR effort, they desire material that's going to drive page views.
That's how they're supported. There's still some mission, of course, in there. However anyhow, you're much less able, at that point, to link into your sales pages. So once again, what we're discussing here or one of the advantages here rather links to sales pages, which of course is going to improve the rankings of your sales pages.
How to guest post.
Now why is that easier in this context, in the context of helping someone else offer? Well, let's dig in and talk through the how, and you'll see also what makes that possible.
Finding publishers.
Primarily we're talking about finding publishers with whom you have top-of-funnel overlap, where some of your top-of-funnel topics, the pains that your prospective clients have and the pains their potential clients have are comparable, interrelated.
Possibly we're talking about audience overlap. Perhaps we're talking about market overlap. Even location overlap. There's some kind of overlap here, and you're speaking into that location when you're considering topics for an offered publisher. Another method to think about it is the members of that market it's what we consider a service stack.
In the Best SEO Gold Coast SEO space, we all have our preferred tool stack, the tools everyone uses, Moz. Well, if you're offering into that, if you're a firm like Citation Labs, it may make sense to work and attempt to get some exposure on a SaaS tool in the SEO space.
Let's work here a bit longer however, stick on this one a bit longer and consider unbundling the stack in various verticals, because this is really at the heart of the process and the technique. Let's think of you're a realtor.
Within your stack or your industry and certainly within your location, there are going to be some roofers too, and a handful of these folks are going to have blog sites. Not all of them, however a handful will. So you're going to approach a roofing contractor with a topic such as 10 reasons to fix your roof prior to you put your home up for sale.
Now, this fixes a roofing contractor issue, does not it? It's reasons to buy roofing services. Also it gives you an opportunity to speak about your expertise as a realtor and what effect roofing condition might have on the sale of a house.
Let's enter into this one here, commercial ovens, let's say those brick ovens for pizza. We're taking a look at someone in the flour area. Perhaps they have actually got some natural flour. Well, you're going to write them a guide on why you require to utilize natural flour in your pizza dough for your pizza dining establishment, the distinction that natural flour can make on the outcome of the quality of the dough, of the crust.
If you're on a site that offers flour into the dining establishment space, well, it really makes sense for you to have some visibility there. Let's state you offer cell phones and you're thinking of the fitness or health space. You can pitch something.
You find a physical therapist. You have actually got 10 apps that enhance your physical treatment. This can work just as well for let's state a yoga studio or a CrossFit health club. Apps that enhance your exercise, your physical fitness routine. Once again, you're putting them initially, because you're talking about enhancing services or work that's currently going on, which is kind of presuming that somebody would be their customer, would choose to go to this physiotherapist, or would choose to attend yoga classes at this particular studio.
This is what we're talking about when we think about or talk about unbundling this stack. You see as we come up with subjects that we would pitch, we're putting the publisher. Always putting the publisher first and recognizing the factor that they release.
Hone your pitch.
They publish because they want to offer services and items. You're believing about topics and formats that are going to support that and that overlap with what you're offering and how you're operating. Try and get calls to action for your publisher into the title.
So we could revise this one. Ten factors to repair roofing prior to sale of house. No, 10 reasons to call a roofing professional prior to you put your house up for sale, or 10 factors to call a roofer now if you're going to put your home up for sale in April.
Once again, you're really looking at honing your pitch for the desired function of this publisher group. We talked about it a little bit, mentioned this earlier.
Explore various formats.
Any of these might be discussed or supported through the use of graphics. Once again, this is the type of file or pitch that could be actually efficient, due to the fact that the publisher is going to see instantly how it could benefit their sales, the factor why they release.
Keyword research study.
You're an SEO? You're going to lean into keyword research study on your pitch. Hey, it appears like you're not ranking for a few of these terms in your location. Once again, there needs to be overlap for these terms and with what you're trying to sell it or with what your subject requires to be.
If you have actually got some basis behind your pitch, some keyword research study to support your subject and why it's going to benefit the publisher, you're miles ahead of anybody else who is pitching them.
Help promote.
You're going to connect to it from another positioning if you get another one. You're going to put it up on Twitter to your following.Fact-based citations. Now among the essential pieces here, it's sort of concealed down here at the bottom. You're going to make certain that when you're linking to your pages on your website, you're doing it in the context of a fact-based citation. Preferably you've got something on your sales page, we call it a citable aspect, that's fact-based, ideally your own information that supports a purchase decision ultimately.
If you understand that your ovens do best with natural flour at 412 degrees instead of 418 and you have actually got the data to support that, well, that's an excellent location and factor to connect back to your oven page that would have that data point mentioned on it.
You're best served by connecting in an understandable manner, and that's specifically when we're talking about data and we're talking about some kind of citation that requires to be connected, where the link is absolutely compulsory, a quote.
Again, this model or this approach has actually to be supported by citable components living on your sales pages or whatever page you're connecting to, if you pick to go this route and not necessarily do sales pages.
Conclusion.
That's our technique to guest posting on sales-supported publishers. Give it a shot and let me understand how it goes.