An Introduction to Visitor Posting
Introduction
So let's dig in. We are speaking about earned placements. The publishers need to authorize this content. There's an editorial gatekeeper. Once again, yes/no? Do we want to release? Do we not?
Is it up to our requirements? We're discussing genuine websites with genuine audiences. We're speaking about versatile format. You can believe beyond a post. You can believe into a Frequently Asked Question, for instance, or a glossary or something along those lines. Once again, quite we want to stress the publishers that we're talking about here get their revenue from sales.
We're not talking about any situation where you have to pay money in order to get in front of someone's audience. I want to point out we're not necessarily talking about op-ed scenarios here.
This isn't a top quality knowledge play. This isn't your chance to show how much you understand. Now you're going to be able to reveal your know-how, however you're going to be second fiddle. You have actually got to put the publisher themselves and their interest in sales first. That's what you're doing here, and that's why you're approaching this group, and again it's why they release. That's the publisher advantage that you're going to be emphasizing when you approach this group.
Why visitor posts?
.
Now, this is agent of a lot of industries gold coast seo services usually, where we've got 95% of the publishers are releasing to get sales, 4% that are objective based and are supported by taxes, tuition, contributions, subscriptions, etc
. We have actually got the 1% ad supported. There are so lots of publishers out there attempting to offer in your vertical, in your clients' verticals, in your target vertical if you're in-house, and there's a lot of disaggregated reach there.
You have a lot more topic and context control when you're releasing on these types of websites, when you're seeking publishing on these websites. Once again, if you're looking at the tax, tuition, contribution, and subscription supported swath here, the 4%, you can in some cases have topics where you can go over sales or mention a sales page.
More regularly you have actually got to actually focus on the publisher's mission, why are they publishing. They're on a mission, therefore they're supported by something besides sales. Last but not least, of course, if we're talking about digital PR or any kind of mainstream media focus or PR effort, they want material that's going to drive page views.
That's how they're supported. There's still some objective, naturally, in there. Anyways, you're much less able, at that point, to link into your sales pages. So once again, what we're discussing here or among the benefits here rather links to sales pages, which obviously is going to improve the rankings of your sales pages.
How to guest post.
Now why is that simpler in this context, in the context of assisting someone else sell? Well, let's dig in and talk through the how, and you'll see likewise what makes that possible.
Finding publishers.
Mostly we're talking about discovering publishers with whom you have top-of-funnel overlap, where some of your top-of-funnel subjects, the discomforts that your potential customers have and the discomforts their prospective customers have are similar, interrelated.
Perhaps we're talking about audience overlap. Maybe we're talking about market overlap.
In the SEO space, we all have our favorite tool stack, the tools everyone uses, Moz. Well, if you're offering into that, if you're an agency like Citation Labs, it may make sense to work and try to get some presence on a SaaS tool in the SEO space.
Let's work here a bit longer however, stick on this one a bit longer and think of unbundling the stack in various verticals, since this is really at the heart of the procedure and the approach. Let's think about you're a real estate agent.
Within your stack or your market and certainly within your location, there are going to be some roofing professionals too, and a handful of these folks are going to have blogs. Not all of them, but a handful will. So you're going to approach a roofer with a subject such as 10 reasons to repair your roofing system before you put your house up for sale.
Let's go into this one here, commercial ovens, let's state those brick ovens for pizza. We're looking at someone in the flour space. Perhaps they've got some natural flour. Well, you're going to write them a guide on why you need to use natural flour in your pizza dough for your pizza dining establishment, the distinction that organic flour can make on the outcome of the quality of the dough, of the crust.
You're going to speak with temperature influence on organic versus not natural, if there is. There may not be, however let's simply for the sake of this presume there is. Then you're also going to have an excellent chance to connect to your industrial pizza ovens.
If you're on a site that offers flour into the dining establishment area, well, it truly makes sense for you to have some exposure there. Let's state you offer cell phones and you're thinking of the fitness or health area. You can pitch something.
You have actually got 10 apps that enhance your physical treatment. Again, you're putting them first, because you're talking about enhancing services or work that's already going on, which is kind of presuming that someone would be their customer, would select to go to this physical therapist, or would select to participate in yoga classes at this specific studio.
This is what we're talking about when we think about or talk about unbundling this stack. You see as we come up with subjects that we would pitch, we're putting the publisher initially. Always putting the publisher first and acknowledging the reason that they publish.
Sharpen your pitch.
This is the biggest piece, guys. Why do they publish? They release due to the fact that they want to offer product and services. So you're thinking about topics and formats that are going to support that and that overlap with what you're offering and how you're working. Let's see. Here's another excellent pointer. Try and get calls to action for your publisher into the title.
We might modify this one. 10 reasons to fix roofing prior to sale of house. No, 10 reasons to call a roofing professional before you put your home up for sale, or 10 factors to call a roofing contractor now if you're going to put your house up for sale in April.
Again, you're actually looking at refining your pitch for the desired function of this publisher group. We talked about it a little bit, discussed this earlier.
Check out different formats.
Any of these could be described or supported through the usage of graphics. Again, this is the type of document or pitch that might be truly reliable, due to the fact that the publisher is going to see instantly how it might benefit their sales, the factor why they release.
Keyword research.
You're going to lean into keyword research on your pitch. Once again, there needs to be overlap for these terms and with what you're trying to sell it or with what your subject needs to be.
But if you have actually got some basis behind your pitch, some keyword research to support your subject and why it's going to benefit the publisher, you're miles ahead of anyone else who is pitching them.
Help promote.
You're going to connect to it from another placement if you get another one. You're going to put it up on Twitter to your following.Fact-based citations. Now among the essential pieces here, it's sort of concealed down here at the bottom. You're going to make sure that when you're linking to your pages on your website, you're doing it in the context of a fact-based citation. Ideally you have actually got something on your sales page, we call it a citable aspect, that's fact-based, ideally your own data that supports a purchase choice ultimately.
For example, if you know that your ovens do best with organic flour at 412 degrees rather of 418 and you have actually got the data to support that, well, that's a terrific place and reason to link back to your oven page that would have that information point discussed on it.
You're finest served by connecting in a sensible way, and that's particularly when we're talking about data and we're talking about some kind of citation that needs to be connected, where the link is absolutely necessary, a quote for example.
Once again, this design or this method has actually to be supported by citable aspects living on your sales pages or whatever page you're linking to, if you pick to go this route and not necessarily do sales pages.
Conclusion.
That's our approach to guest posting on sales-supported publishers. Give it a shot and let me understand how it goes.